Customer Service Excellence in the Retail Industry
This item is included in the following series/curriculum: Success in Retail
- Grade Level: Senior High (10-12)-Adult
- Subjects: Specific Career Information
- Produced By: Sun Films Australia
- Year: 2009
- Country: Australia
- Language: English
- Running Time: 32m
Add to Cart Request Free Online Full Length Preview
Add to Wish List/Quote Builder
Email a friend Share on Facebook
The modern retail environment is extremely competitive. With online trading, the personal shopper is becoming more price aware which means that the retailer can no longer just meet customer needs. Today it's vital that retailers anticipate and exceed their customer's expectations. Indeed going beyond expectations has become the key point of difference in the retailer's quest to grow. This exciting program examines how several award-winning retailers achieve customer service excellence. It examines who customers are, defines products, facilities and services, explores the vital role that good communication plays, looks at the most effective ways to handle complaints, and examines how best to serve customers with special needs. This is a practical and informative look at customer service excellence in the modern retail industry.