Managing an International Tourism Destination: The Great Ocean Road
- Grade Level: Senior High (10-12)-Adult
- Subjects: Hospitality
- Produced By: VEA Group Pty Ltd
- Year: 2006
- Country: Australia
- Language: English
- Running Time: 25m
Add to Cart Request Free Online Full Length Preview
Add to Wish List/Quote Builder
Email a friend Share on Facebook
This program examines the importance of tourism to local economies. It covers all aspects of managing an international trouist destination using The Great Ocean Road as a case study. The broad topics covered include a description of the region and why it is a tourist destination; who visits The Great Ocean Road; managing tourism at the international level; managing tourism at the local level; how tourism benefits the region and some of the challenges that are subsequently created. This program provides students with an understanding of how different groups must work together to create an appealing destination for international tourists.