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Production and Marketing

This item is included in the following series/curriculum: Birth of a Sports Car  

  • Grade Level: Adult
  • Subjects: Technology
  • Produced By: Exploration Production Inc.
  • Year: 2005
  • Country: Canada
  • Language: English
  • Running Time: 60m
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With all the test results in, BMW begins making the new sports car at its massive factory in the tiny town of Dingolfing Germany. The enormous robots that will build the car have to be taught the moves that will help the company produce a car every 12 hours. Each car has some 5,000 individual welds. Follow the new car as it makes its way from the production line to its ultimate unveiling at the North American Auto show in Detroit.