Boost Juice: A Franchise Case Study
- Grade Level: Senior High (10-12)-Adult
- Subjects: Entrepreneurs / Small Business
- Produced By: VEA Group Pty Ltd
- Year: 2004
- Country: Australia
- Language: English
- Running Time: 26m
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This program provides students with a vibrant example of a successful franchise model. The founder and controlling shareholder of Boost Juice, Janine Allis, explains how Boost Juice operates and what its priorities are. The program also features Richard Evans, the CEO of the Franchise Council of Australia. The franchise model is examined in context with the Australian economy and covers such things as the success rate of franchises and regulation of the industry sector.