Establishing a Small Business
- Grade Level: Junior High (7-9)-Senior High (10-12)
- Subjects: Specific Career Information, Entrepreneurs / Small Business
- Produced By: Classroom Video
- Year: 2003
- Country: Australia
- Language: English
- Running Time: 21m
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Featuring a dynamic and thriving café business, this video documents the process of establishing a small business in a competitive market. In telling their story, the owner-operators highlight the many personal, practical and legal considerations involved in starting a business, and identify the factors that have been critical to their early success. Topics covered include: personal features needed to start a business, identifying and planning business opportunities, assessing and monitoring the target market, establishing a competitive advantage, cost control and financial management.