Advertising Strategy
- Grade Level: Junior High (7-9)-Adult
- Subjects: Marketing and Advertising
- Produced By: VEA Group Pty Ltd
- Year: 1991
- Country: Australia
- Language: English
- Running Time: 28m
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Using PhysiCAL (low fat) milk as a case study, this program introduces the concepts of marketing and the techniques available to ultimately sell a product. Firstly, Sandhurst Farms identifies a human need or requirement and a niche market. A target group of consumers, selected and defined in terms of lifestyle image, then guide the development of the marketing strategy for the final product.