Barrett-Jackson Collector Car Auction
This item is included in the following series/curriculum: Nerve Center
- Grade Level: Junior High (7-9)-Adult
- Subjects: Technology, Design
- Produced By: Exploration Production Inc.
- Year: 2013
- Country: Canada
- Language: English
- Running Time: 46m
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For six days in January the barren desert outside Scottsdale, Arizona becomes the site of one of the world's biggest automobile events of the year - the Barrett-Jackson Collector Car Auction. 300,000 people from around the globe gather under a 8 hectare tented city to watch 3000 bidders vying for 1300 of the world's most exotic and expensive used cars. The stakes --$100 million dollars. With 40 hours of live auction broadcast on SPEED network, it takes a team of 800 people from Barrett-Jackson working day and night behind-the-scenes to pull off this iconic event. Barrett-Jackson gets a percentage of each sale, so selling each car for the best price is the name of the game. President Steve Davis estimates the price ahead of the auction. A world expert on collector cars, he analyzes a database with 40 years of auction sales, identifying all transactions on similar makes and models. He boasts that he can accurately determine within 5% what any car will sell for at the auction. Then it's up to the auctioneers to get that price!