Buy Now - Pay Later: The Impact of TV Advertising on Kids' Diets
- Grade Level: Junior High (7-9)-Adult
- Subjects: Marketing and Advertising
- Produced By: VEA Group Pty Ltd
- Year: 1998
- Country: Australia
- Language: English
- Running Time: 26m
Add to Cart Request Free Online Full Length Preview
Add to Wish List/Quote Builder
Email a friend Share on Facebook
In this innovative and lively program we present a range of views on the advertising of food to teenagers, as we ask some fundamental questions, including: Why is there so much food advertising during kids' shows? How effective is it? Should food producers have the right to advertise to such a vulnerable group? We hear views from a leading dietician, the Deputy Director of the Australian Food Council, a spokesperson for Youth Media Australia and a leading academic commentator, John Schwartz, from the Media Department of Swinburne University. John analyses the food ads and tells us why they're effective or not effective.